1º_ It is the Spanish translation of the English Marlboro man, the character of an advertising campaign created by the agency Leo Burnett Worldwide for the tobacco company Philip Morris that in 1954 produced cigarettes with Marlboro filter mainly aimed at female consumers, but that wanted to expand the target with a campaign showing a cowboy (cowboy) smoking on camera for a male identification, In addition to other characters such as marines, construction workers or athletes. This 'Marlboro man' was played by several football players as well as actors and advertising models, and some fell ill with cancer so they sued the tobacco company. 2º_ Nickname of the economist, former senator, smuggler (of cigarettes, among other products) and Colombian drug trafficker Samuel Santander Lopesierra Gutiérrez.
